About two years ago, Biotest ventured into the food-bar business with peanut butter and lemon-flavored Grow! protein bars.
The Grow! bar was full of extremely high quality protein — protein that wasn't supplied largely by collagen. The Grow! bar was also unique in that it didn't contain a whole lot of glycerin.
Furthermore, the bar didn't practice any labeling hijinks; it didn't try to convince people that glycerin wasn't really a carb. On a scale of 1 to 10, its flavor rated about a 7.
While the Grow! bar took advantage of every high-tech food-manufacturing tool in existence, we couldn't compete with the Detour and U-Turn bars that were introduced about the same time.
While the latter two bars used low-quality proteins and excessive amounts of sugars and other undesirable ingredients, they tasted like Snickers bars.
What the public really wanted was simply a candy bar in the guise of a protein, or "health" bar. What a disaster. So we retreated to lick our wounds.
We've spent the last two years researching, innovating, revising and tinkering with a new bar. The goal was to build a bar that was high-tech and exceptionally delicious.
We finally did it and we're very happy. I'm not going to tell you too much about the bar at this point, but suffice it to say, it uses a hefty amount of high-quality milk protein isolate, whey-protein hydrolysate and casein. It also contains stuff like oat fiber, with zero trans fatty acids.
Buy
Buy
Buy
Buy
Buy
